Why Do Cravings Happen During Recovery
This page explains what causes cravings during recovery, and what a practical next step can look like in Reno. Cravings are intense desires for a substance or behavior, and they’re a very common part of the recovery process.
Lucia was driving home from work, and a familiar coffee shop came into view. It wasn’t the coffee she craved, but the routine—stopping for a latte, chatting with the barista, the brief escape from the day. She hadn’t planned this, and a wave of anxiety washed over her as the old urge resurfaced, threatening to derail her progress.
COUNSELOR NOTE — RENO TREATMENT & RECOVERY
I’m Chad Kirkland, a Licensed CADC serving Reno, Nevada. I’ve spent 5+ years working with individuals and families affected by substance use and co-occurring concerns. Certified Alcohol and Drug Counselor Supervisor (CADC-S), Nevada License #06847-C Supervisor of Alcohol and Drug Counselor Interns, Nevada License #08159-S Nevada State Board of Examiners for Alcohol, Drug and Gambling Counselors.
Reno Treatment & Recovery provides outpatient counseling and substance use–related services for adults seeking support, assessment, and practical recovery guidance. Care is grounded in clinical ethics, evidence-informed counseling approaches, and privacy protections that respect the dignity of each person seeking help.
This is general information; specific needs and safety concerns should be discussed with a qualified professional.
What causes cravings during recovery?
Cravings are intense desires for a substance or behavior, and they’re a very common part of the recovery process. They aren’t a sign of failure, but rather a natural response as your brain adjusts to functioning without the substance. These urges are rooted in changes to the brain’s reward system, which has become accustomed to the dopamine release associated with substance use. Over time, the brain can become hypersensitive, leading to strong cravings even in the absence of the substance itself.

Why are cravings so difficult to manage in recovery?
Cravings can be challenging because they often trigger a cascade of emotional and physical responses. They can be linked to specific people, places, or things—known as cues—that remind you of past substance use. These cues can activate memories and feelings associated with the substance, making the urge even stronger. Furthermore, cravings can be accompanied by withdrawal symptoms, anxiety, and irritability, making it difficult to think clearly and make rational decisions. In Washoe County, many people find that avoiding high-risk situations is a crucial first step.
What does a craving feel like in real life?
Imagine someone who previously enjoyed drinking with friends at a local bar in Midtown. Even months into recovery, simply driving past the bar could trigger a craving. They might experience a rush of thoughts about the good times they had, a physical sensation in their stomach, and a strong desire to go inside. This isn’t necessarily a conscious choice, but a neurological response to a familiar cue. The intensity can vary, but it’s important to recognize these triggers and have a plan in place.
How can counseling or support help with cravings?
Counseling can provide you with tools and strategies to manage cravings effectively. Cognitive Behavioral Therapy (CBT) can help you identify and challenge the thoughts and beliefs that contribute to your urges. Motivational Interviewing can strengthen your commitment to recovery and build your confidence. We can explain options and coordinate referrals, and we’ll recommend medical evaluation when withdrawal or medical risk may be present. Support groups can also be incredibly helpful, providing a safe space to share your experiences and learn from others. Many people I work with describe finding strength in knowing they aren’t alone.
What’s the difference between a craving and a relapse?
A craving is an intense desire, but it doesn’t automatically lead to a relapse. A relapse is the return to substance use after a period of abstinence. It’s important to remember that experiencing a craving doesn’t mean you’ve failed. It’s an opportunity to practice your coping skills and reinforce your commitment to recovery. Developing a relapse prevention plan, which includes identifying triggers and coping strategies, can help you navigate cravings without giving in. In my work with individuals and families, I often emphasize the importance of self-compassion during challenging moments.
How long do cravings typically last?
The duration of cravings can vary significantly from person to person. Initially, cravings may be frequent and intense, but they tend to decrease in frequency and intensity over time. However, cravings can still occur months or even years into recovery, especially when exposed to triggers or experiencing stress. The Acute Withdrawal phase typically lasts 5-7 days, but Post-Acute Withdrawal Syndrome (PAWS) can last for weeks or months, contributing to ongoing cravings. It’s important to be prepared for these fluctuations and have a support system in place.
What are some practical coping skills for managing cravings?
Here are a few strategies that many people find helpful:
- Distraction: Engage in an activity that takes your mind off the craving, such as reading, listening to music, or spending time with loved ones.
- Relaxation techniques: Practice deep breathing exercises, meditation, or yoga to reduce stress and anxiety.
- Urge surfing: Visualize the craving as a wave that will eventually subside. Allow yourself to experience the urge without acting on it.
- Reach out for support: Call a friend, family member, or sponsor for encouragement and accountability.
Can cravings be triggered by emotions?
Absolutely. Emotions like stress, anxiety, sadness, and anger can all trigger cravings. This is because substance use is often used as a way to cope with difficult feelings. Learning healthy ways to manage your emotions, such as through therapy or mindfulness practices, can help reduce the likelihood of cravings. In counseling sessions, I often see people reach a point where they intellectually understand that change is necessary, but emotionally they still feel unsure or afraid. This moment is common in recovery and often reflects the contemplation stage of change, where awareness is present but confidence is still developing.
What role does the ASAM Criteria play in understanding cravings?
The American Society of Addiction Medicine (ASAM) Criteria is a widely used framework for assessing the severity of addiction and developing individualized treatment plans. It emphasizes a holistic approach, considering the biological, psychological, and social factors that contribute to substance use. The ASAM Criteria helps clinicians identify the specific needs of each person and tailor treatment accordingly, including addressing cravings and relapse prevention. We often use this framework to guide our approach to care here in Reno.
What if I accidentally expose myself to a trigger?
It happens! Accidental exposure to triggers is a normal part of recovery. The key is to have a plan in place. Remove yourself from the situation if possible, and reach out for support. Don’t beat yourself up about it; instead, view it as an opportunity to practice your coping skills and learn from the experience. Remember, you have the strength to navigate these challenges.
What are some common physical sensations associated with cravings?
Cravings can manifest in a variety of physical ways, including:
- Increased heart rate: A racing heart can be a sign of anxiety and craving.
- Sweating: Perspiration can occur as your body reacts to the urge.
- Muscle tension: You may experience tightness or soreness in your muscles.
- Tremors: Shaking or trembling can be a physical symptom of craving.
- Nausea: Some people experience stomach upset or nausea.
How can I create a craving survival kit?
A craving survival kit is a collection of items that can help you cope with urges. It might include:
- Stress ball: To release tension.
- Journal: To write down your thoughts and feelings.
- Relaxation music: To calm your mind.
- Healthy snacks: To distract yourself.
- Contact list: Of supportive friends and family members.
Is confidentiality protected when discussing cravings with a counselor?
Yes, absolutely. Confidentiality is a cornerstone of ethical counseling practice. Your conversations with a counselor are protected by HIPAA regulations and 42 CFR Part 2, which safeguards information related to substance use treatment. Do not include sensitive medical or legal details in web forms. We are committed to providing a safe and supportive environment where you can openly discuss your challenges without fear of judgment or disclosure.
Clinical Disclosure & Scope of Practice
To ensure the highest level of ethical care in Reno, Nevada, please review the following professional guidelines regarding our services and your privacy.
1. Scope of Guidance
Information provided is for educational purposes. Clinical assessments are required to establish a doctor-patient relationship and personalized treatment plans.
2. Mandatory Reporting
Per Nevada law (NRS 432B), clinicians are mandatory reporters. Confidentiality is maintained except in cases of immediate harm to self, others, or vulnerable populations.
3. Medical Necessity
We provide behavioral health counseling. We do not provide medical detox; clients at risk of acute withdrawal will be referred to a medical facility for stabilization.
Licensure Note: All services are provided by providers licensed through the Nevada State Board of Examiners for Alcohol, Drug and Gambling Counselors.